In your next Facebook ad campaign, you might test out targeting this new segment. For example, you may find that your highest-value customer segment is women in their 50s-a group that’s underrepresented among your Facebook followers. When you compare these data sources with Facebook audience insights, you can find similarities.įor example, you may find that your social media followers are primarily women in their 30s (which aligns with your highest-value customer segment).īut you may also note differences. Some even help you shape your customer persona by revealing your audience’s job title, education level, life events, and frequency of activities. Google Ads, which tells you who clicked on your PPC ads and what caught their interestĮach platform provides demographic data like age, gender, and relationship status, as well as behavioral insights like purchase intent.Google Analytics, which shows you who visited your site and what content they viewed.eCommerce and sales channels, which tell you who bought your product or service Remember: all the information available in Audience insights has been published by the users themselves, and Facebook does not offer data below a minimum.Here are a few other data sources to compare against Facebook audience insights: That’s why audience insights should be one of many tools you use to compare and validate your findings.
Audience insights is far from the only tool you can use to learn about your audience.Īfter all, no single analytics tool can tell you everything you need to know about your customers.
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